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How the future smart food management system can be implemented in information technology

August 10, 2014

With the development of the catering industry and Internet technology, traditional catering systems have also been continuously improved, with functions ranging from à la carte and cashiers to chain management, membership, inventory, procurement, finance, etc. Products have also expanded from the front POS to various types of mobile points. Vegetable treasure, handheld POS and so on. The functions and products of traditional catering systems have become more and more abundant. Catering businesses have also tasted the sweetness of restaurant informationization.

However, with the development of Internet technology, businesses are increasingly aware that the internal efficiency improvement is ultimately limited, and they began to explore channels for increasing sales from the outside. However, due to the closed architecture design and low expansion performance of existing traditional catering systems, it is difficult to meet the catering business’s need to increase sales from the outside:

1) The online and offline data is not open, the only data of the merchant can not be analyzed and processed in real time, and the help to the merchant is not significant and lags behind.

2) In affiliate marketing, traditional catering systems can not only increase customer loyalty, but also strengthen the communication between consumers and businesses, in addition to the functions of stored value and discount.

It is against the backdrop of changing business needs that smart food management systems have emerged as opportunities have mushroomed. Although the intelligent restaurant management system is more in line with the trend of development than the traditional catering system, it can meet the business needs of catering companies. However, after analyzing several high-profile smart restaurant management systems in the market, the quality of the intelligent catering management system is also uneven. . How should the catering business choose the catering system that suits them?

Faced with a variety of food and beverage systems, it is difficult for businesses to choose

After integrating the needs of catering businesses and the characteristics of various catering systems, the concept of “open source + throttling” intelligent restaurant management system, this concept can help catering businesses make choices, and it can also help informatization enterprises to improve their products. Share one or two.

1. A set of throttling intelligent restaurant management system

When it comes to throttling, it used to be the best at traditional catering systems. However, in today’s technological context, throttling does not refer to the front-end cashiers, warehousing, logistics, personnel, members, supply chain, and other functional modules that are involved in catering, and they come up with a single system. It is impossible to mechanically pile up functions, not to be able to do “superficial and shallow” tasks, and to bridge the gap between functions and functions and to allocate resources effectively. (Maybe someone will ask: This is not all the business needs of such a multi-functional, this will not increase the cost burden on the business and reduce system operating efficiency? For this issue, will be answered in the third point.)

2. An open source intelligent restaurant management system

On the basis of improving the internal management efficiency of restaurants, helping businesses to increase sales from the outside will be the top priority of the system. For now, the best way to increase the restaurant’s turnover is affiliate marketing. Affiliate marketing can attract new customers, awaken sleeping members, and increase customer unit price. This satisfies the needs of merchants for low-cost drainage and efficient conversion.

In particular, after docking third-party platforms and opening up online and offline data, the data interacts in real time, and the system outlines the portraits of consumers behind the data, providing data support for the accurate interaction between subsequent businesses and consumers, and truly playing a role in affiliate marketing. More effectively meet the needs of businesses to increase turnover.

Open source + throttling, both hands must grasp, both hands must be hard

In addition to these two major functions, the proposed system also has the following features:

3. modular combination, free combination according to demand

Modular design is a good way to solve the system function too much, because the catering business can freely match the functional modules according to their actual use needs. Doing so can not only avoid the waste of system resources caused by the idle function, but also reduce the purchase cost and maintenance cost of the merchants, and also facilitate the product deployment and system update.

4. Data security and stability, fast response

When data exists as a valuable resource, data security has become the focus of public attention. Especially the smart food management system using cloud storage, data security is the most basic business needs.

In addition, the response speed of the system operation and the response speed of the data, especially the peak response time, are also important indicators for verifying the data performance of a catering system.

5. Simple and convenient, low operation and maintenance costs

The catering industry is now characterized by miniaturization, standardization, and chaining. It has set requirements for chain operations and supply chain systems. The catering system can simultaneously be compatible with single-store and chain models, and will inevitably receive catering businesses. If the system can be automatically upgraded and updated to achieve a low failure rate, the protection system can be used without a network, which is a big boon for businesses, which can greatly reduce the system operating costs of businesses.

In accordance with the above points, the analysis and comparison of the mainstream catering systems on the market have reached the following conclusions:

1) The traditional catering system has completed the docking of a third-party platform and is gradually becoming clouded and transforming into a SaaS system.

2) After comparison, it was found that the most suitable food and beverage system on the market is the customer-to-cloud system of the Zero-Link Group. From the operating experience to the actual effect, this system is more than enough to meet the needs of merchants throttling + open source.

3) The function of most intelligent restaurant management systems is expanding from efficiency to sales growth, especially the development of affiliate marketing functions. It will be the main trend for the development of catering systems in the future.

In this huge market of 100 billion yuan, the competition of all parties is fierce, and the food and beverage businesses are also difficult to choose. As long as informatized enterprises are conscientiously striving to improve their products and services, and effectively help catering businesses increase their efficiency and increase their turnover, they will be able to obtain business pursuits and stand out from the fierce competition.


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